MARKETING & SALES

Our expert practitioners work as an collaborative extension of your marketing team, big or small, to integrate a more seamless customer journey, from impression through conversion, across all touchpoints and mediums, like in-house programs, email, social, and messaging, to foster satisfaction and brand advocacy.

By combing through the competitive landscape and target demo and analyzing available data, we construct efficient, comprehensive marketing and sales efforts that engage your audience at the right time, in the right place, with the right message. 

Throughout this process we provide mentorship for your team and assist in the ideation and development of impactful, executable strategies that increase their productivity and efficiency. These exercises will instill best practices for customer acquisition and retention- the building blocks of brand loyalists. 

Our comprehensive and multifaceted marketing and sales services maximize asset performance.

Marketing Consulting

  • Market Research

  • Consumer Personas

  • Consumer Testing

  • Strategic Positioning

  • Promotions & Value Add

  • Public Relations

  • Influencers & Partnerships

  • Distribution Mix

Sales Consulting

Freshwater’s team has successful, market-tested sales strategies that are ready to deploy at your property and drive RevPAR to new heights. Whether a brand repositioning, active operations, or establishing a new opening, use Freshwater as an extension of your leadership team to achieve the financial success you’re aiming for.  

  • Sales Strategies for Hotel, Spa, Restaurant & Club

  • Distribution Mix & Revenue Performance Analysis 

  • Develop Guest Retention & Loyalty Programs

  • CRM Funnel Tactics 

  • Group Conversion & Retention Strategies

  • Digital and In-Hand Collateral Design  

  • Sales Team Training